If you have Twitter and have "followed" a few people "just because" or to increase the number of followers you have through reciprocation, then you have likely run into them. Yes, them; the mindless automatons who feel that they are a gift to the world and that you would purchase or download their product (most of them, in my experience are writers selling their books - even free books).
Now, Twitter and other social media can be very useful tools in your online marketing, but these people are trying to do it the easy way, and cutting too many corners will have you running in a circle in no time. Marketing is about branding. Branding does not involve pushing the consumer to action first, and then introducing the product; it is an art that requires careful consideration and cunning.
So, here I present you with a few "don't's" when trying to market yourself with social media like Twitter, and alternatives that would work much better for you.
1. Do NOT ever, ever, ever, set an automatic reply asking the person who has joined your social media circle to join you in your other ones. First, nobody even reads these auto replies; second, most people delete them without even reading them; and worse of all, this is the FIRST impression you're making with this person! Instead, create a post publicly announcing the person, and thanking them for following you. Be genuine.
2. Do NOT ever, ever, ever, send messages to your followers or fans telling them how wonderful your new book is and how they should buy it, because it's only 99 cents or FREE. I say this all the time, but too many people out there are doing this so I need to drill the point home: DO NOT DEVALUE YOUR WORK BY GIVING IT AWAY. If you want to be a professional writer, you must charge for your work. You wouldn't expect a chef to make a complete meal for you free of charge to get you to go to their restaurant; neither would you expect an electrician to wire your entire home before you contract him to do other work. If you want to be a professional, charge for your work. That's what differentiates a professional from an amateur: pay. If you give your books away (other than a very short promotion), then you are simply equal to a student in a creative writing class. Instead, run promotions to discount your book(s), create a website where people can learn about you and your work, and subscribe to a mailing list - this is where you can provide samples of your work and build yourself up to people who have asked for this information.
3. Do NOT ever, ever, ever, spam your followers with advertisements for your book or anyone else's. Social media marketing success requires that people who follow you actually READ your posts - and if they know you as a spammer, they may keep you just to have more followers under their belts, but they are not reading your posts. Instead, provide rich content. Let people know you're a real person who will interact and who has something to offer. If you build it, they will come.
4. Do NOT ever, ever, ever, EVER, say anything negative about a fan or a critic. To be a writer, you must have thick skin. If you can't handle criticism, find another line of work, because it will happen. Just look at reviews for your favorite writers, musicians, actors, directors, etc. This comes with the territory. Instead, ask the critic to provide more detail. Exchanging respectful communications with a critic to find out why they didn't like your work is a great way to turn a critic into a fan.
5. Finally, do not be inactive. I am terrible with this one. I really don't like using Facebook or Twitter, and I don't have an Instagram account. But I do write at least one or two posts each week, because I know it's important for my career. And this is fine, so long as you don't disappear off the face of the Earth for months on end. Any marketing person would tell you that for a person to remember something - anything - they need to hear it mentioned an average of three times. That's why ads on the radio mention the product AND the phone number at least three times; some do it in a row, which doesn't work. Instead, place the cover of your book on your website (on every page, if you are so inclined) as the background on your social media account, on your business cards, on your email signature; everywhere, but be subtle about it - remember #3 above.
As a final thought, use common sense. Ask friends what they think about your social media accounts and about posts you make. True friends WILL tell you if something you post might bother fans. So keep these five things in mind, and happy socializing! Robots have empty flower pots, a professional charges for it all, spam gets canned, critics don't carry sticks (or stones), and the couch potato won't get no tomato. Oh, and this blogger is a father - Happy Fathers' Day!
Sunday, June 15, 2014
Sunday, June 8, 2014
Building a Platform
For a writer, a platform is what makes their career a success. Much like sports teams have fans, writers, too must have followers who enjoy reading their work. A writer's platform includes all of these followers, from the people who read a writer's blog, to the ones who enjoy a writer's Twitter posts, to Facebook fans, to people who purchase every book or novel published by the writer/author.
Although this sounds rather simple to accomplish, it really requires patience, time, and valuable content to achieve. This is why agents and magazine editors use a writer's platform as one of the main criteria in their decision-making. So if you're starting out in your writing career, how can you begin to build a solid platform?
Planning is key. The first step is to create social media accounts for your writing persona. These should be separate from your personal accounts. These should be active - schedule reminders to update your feeds at least once or twice per week. Make sure you have a professional-looking picture on these accounts. If you have work already published, create a website with links to all of your social media accounts - and make sure you use memorable page names, but that they are not too complicated or hard to spell
(UriOnline.com vs. UrimedesZakestaOnline.com). This should all be relatively inexpensive, maybe even free.
Next, which I tell every writer in my writing and critique groups, is order business cards with your name and the url's for all of your social media sites. Give these out everywhere you go. Leave some behind at the bus stop or on the table at a restaurant. Introduce yourself as a "writer" or "author". If someone asks, "What have you written?" simply reply, "I wouldn't know where to begin... but here, this is my card," and give them your business card.
Third, produce content! Create content that is intriguing, but also create content that offers something to the reader. Know your target audience so that you know what to offer your readers. In other words, if your target audience is "post partum women", create posts that describe your own experiences: if you're a man, tell these women what they can expect from their partner; if you're a woman, share the ups and downs of motherhood. For the above example, do not create content about myopia in teacup breed dogs. Do not write fiction about murdered children.
Fourth, be patient! You cannot build a platform overnight; you cannot sell one million copies of a book overnight (unless you're Dan Brown); just like Rome wasn't built in one day. If anyone offers you the secret to achieving this kind of success quickly, RUN the other way.
Finally, do not anger your followers with unsolicited advertisements for your new book! Even if it's free, PAY FOR AN AD, do not target the people who trust you not to spam them with Twitter posts about downloading your free book. Unless you're James Patterson or J.K. Rowling, people do not care that your new "soon-to-be-classic" is available for download on Smashwords for free. It's just one more post to delete or ignore among all the other 9,999 books that are produced each day. Literally. And don't badmouth other writers or their work. They are not your competition, just like Brad Pitt is not competition for Judi Dench. There is plenty of room for all writers.
The key here is to give so that you can receive. After all, if you build it (your platform, that is) they will most definitely come.
Although this sounds rather simple to accomplish, it really requires patience, time, and valuable content to achieve. This is why agents and magazine editors use a writer's platform as one of the main criteria in their decision-making. So if you're starting out in your writing career, how can you begin to build a solid platform?
Planning is key. The first step is to create social media accounts for your writing persona. These should be separate from your personal accounts. These should be active - schedule reminders to update your feeds at least once or twice per week. Make sure you have a professional-looking picture on these accounts. If you have work already published, create a website with links to all of your social media accounts - and make sure you use memorable page names, but that they are not too complicated or hard to spell
(UriOnline.com vs. UrimedesZakestaOnline.com). This should all be relatively inexpensive, maybe even free.
Next, which I tell every writer in my writing and critique groups, is order business cards with your name and the url's for all of your social media sites. Give these out everywhere you go. Leave some behind at the bus stop or on the table at a restaurant. Introduce yourself as a "writer" or "author". If someone asks, "What have you written?" simply reply, "I wouldn't know where to begin... but here, this is my card," and give them your business card.
Third, produce content! Create content that is intriguing, but also create content that offers something to the reader. Know your target audience so that you know what to offer your readers. In other words, if your target audience is "post partum women", create posts that describe your own experiences: if you're a man, tell these women what they can expect from their partner; if you're a woman, share the ups and downs of motherhood. For the above example, do not create content about myopia in teacup breed dogs. Do not write fiction about murdered children.
Fourth, be patient! You cannot build a platform overnight; you cannot sell one million copies of a book overnight (unless you're Dan Brown); just like Rome wasn't built in one day. If anyone offers you the secret to achieving this kind of success quickly, RUN the other way.
Finally, do not anger your followers with unsolicited advertisements for your new book! Even if it's free, PAY FOR AN AD, do not target the people who trust you not to spam them with Twitter posts about downloading your free book. Unless you're James Patterson or J.K. Rowling, people do not care that your new "soon-to-be-classic" is available for download on Smashwords for free. It's just one more post to delete or ignore among all the other 9,999 books that are produced each day. Literally. And don't badmouth other writers or their work. They are not your competition, just like Brad Pitt is not competition for Judi Dench. There is plenty of room for all writers.
The key here is to give so that you can receive. After all, if you build it (your platform, that is) they will most definitely come.
Sunday, June 1, 2014
Getting Published in Magazines
Before putting out books and novels, an author needs to have a platform - a solid following through various media - to be able to sell even a modest amount of books. One of the best ways to accomplish this is by getting work published in magazines, newspapers, and other publications.
However, with the publishing industry suffering a dwindling readership as a result of the digital era and a flood of writers saturating the talent pool for the same reason, it is becoming increasingly difficult for good writers to get their work noticed. Sure, a talented writer will definitely stand out among the frantic workers in the disturbed anthill of digital publishing; but the key for a talented writer is to get someone to actually look in his or her direction. So how can we do this as serious writers?
Every book and website out there will tell you that the first step in trying to get published is to read several issues of the publication in question to get a feel for the tone of the publication. I will not tell you differently. This is the crucial first step in getting your work to appear in the publication. If you're already familiar with the magazine, great! You're halfway there.
Next, you need to ask yourself if what you plan on presenting is something that would appeal to the readership of the publication. If it isn't, you need to get back to the drawing board. If your answer is yes, then the next step is to draw up a proposal (if it's nonfiction) or a synopsis (if fiction). Your proposal is the key to getting noticed, but you must keep in mind that the closing of your proposal includes your biography. This is where you explain why you are qualified to write this article, and why the article will help increase interest in the publication. In other words, you must have a compelling list of qualifications and a solid platform.
If you do not have either of these, you can still get published if your proposal is intriguing enough or it fills a need. However, your best bet is to spend several months getting your other work out there, and the trick to that is to donate your work. Yes, I know I always say that as a serious writer, you should never do "free books" on sites like Smashwords, because it devalues you as a writer and puts you in the same category in the eyes of the reader as the cat lady down the street who can't spell and didn't bother to hire an editor. But what I'm recommending here is to find publications that are reputable but are not-for-profit and donating articles for them. Most will gladly take donated articles and publish them, and this will help you build a resume.
In addition to this, you can write essays for scholarly journals, as these publications are constantly looking to fill hundreds of pages each issue. It is not difficult to get published in a journal, but like with anything in writing, you need to do your research. Make sure you are familiar with the writing style the journal utilizes and properly cite your sources. Make sure all of the information within your essay can be verified with a reliable outside source.
Make sure that your byline describes your expertise, and that you list your website, blog, or social media pages. For example: "Giovanni V. Crisan is the author of seven books, and a regular contributor on 'Unique Me Magazine'. He also runs the blog 'On Writing', which is updated with writing and publishing tips weekly."
If you have trouble getting published in any of these, try a local small-print newspaper or magazine. Again, donate the article or story - this is an investment to build a resume, a platform, and eventually a career.
However, with the publishing industry suffering a dwindling readership as a result of the digital era and a flood of writers saturating the talent pool for the same reason, it is becoming increasingly difficult for good writers to get their work noticed. Sure, a talented writer will definitely stand out among the frantic workers in the disturbed anthill of digital publishing; but the key for a talented writer is to get someone to actually look in his or her direction. So how can we do this as serious writers?
Every book and website out there will tell you that the first step in trying to get published is to read several issues of the publication in question to get a feel for the tone of the publication. I will not tell you differently. This is the crucial first step in getting your work to appear in the publication. If you're already familiar with the magazine, great! You're halfway there.
Next, you need to ask yourself if what you plan on presenting is something that would appeal to the readership of the publication. If it isn't, you need to get back to the drawing board. If your answer is yes, then the next step is to draw up a proposal (if it's nonfiction) or a synopsis (if fiction). Your proposal is the key to getting noticed, but you must keep in mind that the closing of your proposal includes your biography. This is where you explain why you are qualified to write this article, and why the article will help increase interest in the publication. In other words, you must have a compelling list of qualifications and a solid platform.
If you do not have either of these, you can still get published if your proposal is intriguing enough or it fills a need. However, your best bet is to spend several months getting your other work out there, and the trick to that is to donate your work. Yes, I know I always say that as a serious writer, you should never do "free books" on sites like Smashwords, because it devalues you as a writer and puts you in the same category in the eyes of the reader as the cat lady down the street who can't spell and didn't bother to hire an editor. But what I'm recommending here is to find publications that are reputable but are not-for-profit and donating articles for them. Most will gladly take donated articles and publish them, and this will help you build a resume.
In addition to this, you can write essays for scholarly journals, as these publications are constantly looking to fill hundreds of pages each issue. It is not difficult to get published in a journal, but like with anything in writing, you need to do your research. Make sure you are familiar with the writing style the journal utilizes and properly cite your sources. Make sure all of the information within your essay can be verified with a reliable outside source.
Make sure that your byline describes your expertise, and that you list your website, blog, or social media pages. For example: "Giovanni V. Crisan is the author of seven books, and a regular contributor on 'Unique Me Magazine'. He also runs the blog 'On Writing', which is updated with writing and publishing tips weekly."
If you have trouble getting published in any of these, try a local small-print newspaper or magazine. Again, donate the article or story - this is an investment to build a resume, a platform, and eventually a career.
Wednesday, May 28, 2014
The Languish of Language
I am often asked why it is considered a big deal by some for a writer to have at least a basic grasp of grammar and spelling; after all, that's why we have editors, right?
Well, I liken writers to fashion designers. Imagine a fashion designer who creates the best, most flattering jeans ever known to man. Now imagine this pair of jeans has a new type of zipper and a new type of button, and nobody has ever seen or used these before. Try as they might, customers find it impossible to figure out how to put on these jeans. In this case, does it matter that they're the best-fitting jeans ever created? Or are the (seemingly) little things getting in the way of the person's enjoyment of functional usage of the garment?
The point here is that it is extremely important to know your craft as a writer; people will respect you more for it, and they will have a better understanding of your work - which is the important thing.
That said, I'd like to review some commonly misused words and their proper usage.
Lay: To set something down
Lie: To be in a recumbent position
The difference is subtle, but basically I can lie down in surrender after I lay my weapons down.
less: reduction in comparison to something else - non-quantitative
fewer: reduction in comparison to something else - quantitative
So, in the Burger King ad I saw recently, it should promote their new "Satisfries" as having LESS fat (a non-quantitative measurement) and FEWER calories (can be counted) than regular fries. Now, if they had listed the grams of fat, that is quantitative, so they could say fewer grams of fat; similarly, if the fries were advertised with "caloric content" in mind, the ad could have read "less caloric content". As the ad ran, "less fat, less calories" it's just plain wrong.
Well, I liken writers to fashion designers. Imagine a fashion designer who creates the best, most flattering jeans ever known to man. Now imagine this pair of jeans has a new type of zipper and a new type of button, and nobody has ever seen or used these before. Try as they might, customers find it impossible to figure out how to put on these jeans. In this case, does it matter that they're the best-fitting jeans ever created? Or are the (seemingly) little things getting in the way of the person's enjoyment of functional usage of the garment?
The point here is that it is extremely important to know your craft as a writer; people will respect you more for it, and they will have a better understanding of your work - which is the important thing.
That said, I'd like to review some commonly misused words and their proper usage.
Lay: To set something down
Lie: To be in a recumbent position
The difference is subtle, but basically I can lie down in surrender after I lay my weapons down.
less: reduction in comparison to something else - non-quantitative
fewer: reduction in comparison to something else - quantitative
So, in the Burger King ad I saw recently, it should promote their new "Satisfries" as having LESS fat (a non-quantitative measurement) and FEWER calories (can be counted) than regular fries. Now, if they had listed the grams of fat, that is quantitative, so they could say fewer grams of fat; similarly, if the fries were advertised with "caloric content" in mind, the ad could have read "less caloric content". As the ad ran, "less fat, less calories" it's just plain wrong.
Friday, March 14, 2014
Writing Resources
Following are some great writing resources I've used or have been recommended to me by various people that can help your writing:
The
Writer's Journey by Christopher Vogler
Creating
Characters by Dwight V. Swain
GMC:
Goal, Motivation & Conflict by Debra Dixon
The
Elements of Grammar by Margaret Shertzer
The
Elements of Style by Strunk & White
Writing
Fiction by Janet Burroway (Anything by her, actually)
The
Weekend Novelist by Robert J. Ray
On
Writing Well by William Zinsser
Writing
Down the Bones by Natalie Goldberg
Little
Red Writing Book by Brandon Royal
Structuring Your Novel by K. M. Weiland
Writer's
Digest Magazine
Wednesday, March 12, 2014
Highly Recommended Book
This book was hilarious. I loved the cat, the mother, and the crazy stuff the main character went through in her life. I don't normally read women's fiction, but this was recommended by my wife and I really liked it.
It's called Milk, Turkey and Neurosis: or, How Mother (Almost) Ruined My Life by Gracie Feldman. Help her out - the poor girl needs a positive change in her life!
It's called Milk, Turkey and Neurosis: or, How Mother (Almost) Ruined My Life by Gracie Feldman. Help her out - the poor girl needs a positive change in her life!
Monday, January 20, 2014
Revision, Re-Vision
Revision, Re-Vision
I think revision is a very personal thing
among authors. Everyone has their own method, and I actually vary my
method depending on what it is I'm revising. One of my books was about
halfway done when I decided I didn't like the direction it was going, so I
scrapped the whole thing and started over. Sometimes minor changes are
all that a story needs, and I'll just make small adjustments. I tend to
suffer from what Alice Munro and Rollo May describe as "a big relief"
or a "breakthrough of ideas", the "eureka!" moment that
Isaac Asimov described so well in his essay. I usually find that taking a
long walk helps me get my best ideas, but I also have another tactic. I
find a movie or TV show about whatever it is I'm writing and watch it just
before I go to bed; when I wake in the morning to write, I usually get that
burst of inspiration that I need, fueled no doubt by my unconscious mind's
interpretation of what I watched just before bed.
That said, whether I completely start from
scratch or modify what I have depends on the story I'm revising. Some
stories can be saved, some need an overhaul of Frankensteineian proportions,
and some just need to be like Jesus and take a 3-day hiatus before they are
resurrected in a new, more powerful way. One story I'm working on right
now has failed me in many ways, and I'm considering a complete re-do. As
many have said before, writing is easy; revision is a murder faker.
So here are some things I look for during the
revision process:
On first read, I look at Story
·
Story Arc
·
Structure
·
Plot
Conflict, Crisis,
Resolution
Will the plot Entice,
Engage, and eventually Satisfy readers?
·
Theme or Message
On second read, I look at Characters
·
Dialogue
·
Appearance
·
Action
·
Thought
·
Author's Interpretation
·
How another character
sees each character
On third read, I look at Setting
·
Location
·
Landmarks
·
Metaphor
·
Weather
·
Population (number and
type)
·
Time (of day and year)
Finally, I check for the following little
things
·
Does the story start
with tension?
·
Have I answered the
"Why" questions?
·
Is this the best POV
to tell the story?
·
Sentence structure
variation
·
Word Choice (avoid
complex words, vary words, vary conjunctions)
·
Am I clear and
concise?
·
Am I using any clichès
and/or idioms?
·
Am I showing rather
than telling?
·
If it is a short
story, are the characters' names or descriptions too similar?
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